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Notes on making AI pay.
Short essays on what to automate, what to measure and what to keep human. Written from engagements, not from the news.
LatestFirst Principles · 5 Sep 2026 · 5 min read
What to automate first: choosing the workflow that proves the case
How to pick the first workflow to hand to an AI agent: one with a counted cost, sharp edges, a human check and a number that moves within weeks.
Read the essayJudgment · 6 min read
20 Jun 2026Adoption is the outcome: why the last mile decides whether AI pays
A working AI system returns nothing until people stop doing the job the old way. What adoption actually requires, and how to know when it has happened.
First Principles · 6 min read
13 Jun 2026The clarity problem: why understanding will always beat capability
Why understanding the problem matters more than raw AI capability, and how clarity drives results that last.
Measurement · 5 min read
6 Jun 2026What is worth measuring
Choosing the metrics that actually matter when you bring AI into a business, and avoiding the ones that don't.
Judgment · 7 min read
What should remain human
Where AI should take work off your plate, and where human judgement should stay firmly in the loop.
Reading is the easy part