Website + Mini brandpack
This project focused on creating a website and branding experience that represents the brand, showcases work in a pro formal way to build trust, showcase experience and projects for potential collaborations in the Research & Development space.
The problem
The Client is a reputable figure working at Oracle as a Solutions Consultant, She however wanted to showcase her projects and experience in AI research, Tech and Innovation and how these are transforming the world.
Being in an academic professional field, she wanted something neutral, clean and professional as the core of the brand.
The Solution
After the discovery of what she wanted, We dived into strategy which included the tone of the brand, Visual direction, Moods boards & copy exploration for the brand
We explored font choices, color explorations and a logo which were presented and iterated until the final ones to be used for the brand. We moved forward for the website which tied up everything together from messaging, colors, fonts and all the brand vibe.
The site was designed with a main homepage that ties everything in one place and two CMS powered pages for Project details and Press/Articles. Plus an important aspect emphasizing the experience she brings on the table through her achievements
Core Impact/Results
A minimal, neutral min brand pack was created which included a logo, Color palette and font selecion.
Onbrand deisgn in Figma which included deisgn of core website paages, Website assets and component styles for resusability across the website
Fully responsive Framer website - which involved execution of figma designs after iterations and approval from the client
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