A clinical nutritionist's entire intellectual property, digitised into a conversational AI assistant and companion Recipe Hub.
Before
Up to 4 hrsManual calculations, report writing and meal planning after every one-hour consultation
After
15 to 20 minManual work per client, with the assistant handling consultation, calculation and reporting (reported by Happy Healthy Nutrition)
Overview
One clinician. Thousands of clients.
The founder of Happy Healthy Nutrition, a clinical nutritionist, was limited by the time-consuming nature of her one-on-one consultations.
We built the Digital Nutritionist, a conversational AI assistant, and a companion Recipe Hub web application that automated her entire consultation, calculation and reporting process end to end.
“From the very beginning, collaborating with Emmanuel and his team at NFI was a seamless experience.”
Jessica Lowe, Founder, Happy Healthy Nutrition
The problem
A high-touch model that couldn't scale.
For over eight years the practice ran on deeply personalised consultations. Each new client needed a one-hour session, then 2.5 to 4 hours of manual calculations, report writing and meal planning.
01
Inability to scale
“It wasn't possible to just keep seeing clients one on one in clinic. I'm just one person.”
02
High barrier to entry
“You can't beat working with me 1:1, but most people can't afford it.”
03
Missed partnerships
Gyms were eager to partner, but there was no viable way to service their members at scale.
The solution
An assistant that thinks, calculates and advises like she would.
We replicated her in-depth consultation as a branching conversational flow with custom front-end extensions: dropdowns, multi-select options, drag-and-drop rankers and calendar date pickers.
Real-time calculations for BMR, TDEE and macros; automated client lifecycle management; multi-page personalised report generation.
Gym partners can offer personalised nutrition coaching as a new revenue stream, while individuals purchase consultations directly.
800+ macro-balanced recipes with dynamic serving adjustments, shopping lists, favourites and her unique Macro Meal Concept for flexible swaps without tedious tracking.
Voiceflow conversational assistantCustom JavaScript functionsMake automationsAirtableCustom web application (Recipe Hub)
Life-changing for clients. Transformative for the business.
20 minManual work per client, down from up to 4 hours (15 to 20 minutes after)
3,000+Virtual consultations delivered across D2C and gym partnerships
800+Macro-balanced recipes in the companion Recipe Hub
2Revenue channels: direct clients, and gym partners including Beyond Limits, The Gym Tumut and Strong Scarborough
Questions
About this project.
Every client used to need a one-hour consultation followed by two and a half to four hours of manual BMR, TDEE and macro calculations, meal planning and report writing. The assistant now runs the consultation and the calculations, and produces the personalised report.
Manual work per client fell from up to four hours to fifteen to twenty minutes, and more than 3,000 virtual consultations have been delivered, directly and through gym partners.
Yes. The method here was one practitioner's consultation process, digitised into a conversational assistant, a calculation engine and a Recipe Hub with 800+ recipes. Talk to us about the process you want to scale.
