The Digital Nutritionist
"It's designed for metabolic conditioning, general health and body composition coaching... This is world first technology." - The Founder, Happy Healthy Nutrition
The founder of Happy Healthy Nutrition, a clinical nutritionist, was limited by the time-consuming nature of her 1-on-1 consultations. After disappointing experiences with other tech firms, she partnered with Nexus Flow Innovations to build a complete digital solution: the "Digital Nutritionist" AI assistant on Voiceflow and a companion Recipe Hub web application.
This solution automated her entire consultation, calculation, and reporting process. The result: 95% reduction in administrative time, a new scalable B2B partnership model with gyms across Australia, and life-changing results for over 3,000 users.
The Problem
For over eight years, the client built a successful practice on deeply personalised nutrition consultations. While effective, this high-touch model was her biggest bottleneck.
Each new client required a one-hour initial session, followed by an intensive 2.5 to 4-hour administrative process: manual calculations, personalised report writing, and meal plan creation.
Inability to Scale
"It wasn't possible for me to just keep seeing clients one on one in clinic... I'm just one person."
High Barrier to Entry
"You can't beat working with me 1:1 but most people can't afford it."
Missed Partnership Opportunities
Gyms were eager to partner, but there was no viable way to service their members at scale.
The Solution
NFI collaborated with the client to build the "Digital Nutritionist": a sophisticated conversational assistant on Voiceflow that digitises her entire intellectual property. The solution was designed not just to ask questions, but to think, calculate, and advise just as she would.
1. Dynamic Consultation Flow and Custom UI. We replicated the client's in-depth consultation using a complex logic flow in Voiceflow, with custom front-end extensions including dropdown menus, multiple-select options, drag-and-drop rankers, and calendar date pickers.
2. Intelligent Backend and Automation Engine. The assistant's power lies in its custom backend: real-time calculations for BMR, TDEE, and macros; automated client lifecycle management; and multi-page personalised report generation.
3. Scalable B2B and D2C Platform. The platform enables gym partners to offer personalised nutrition coaching as a new revenue stream, while individual clients can purchase consultations directly.
4. Recipe Hub Web Application. A companion web app giving clients access to 800+ macro-balanced recipes. Features include dynamic serving adjustments, shopping list creation, favourite recipes, and the founder's unique "Macro Meal Concept" for flexible meal swaps without tedious tracking.
The Results
95% Reduction in Admin Time
Reduced manual work per client from up to 4 hours down to just 15-20 minutes.
New B2B Revenue Stream
Enabled a scalable partnership model with gyms including Beyond Limits Fitness, The Gym Tumut, and Strong Scarborough.
Personalized Nutrition at Scale
Over 3,000 virtual consultations delivered, with clients achieving results including 3.1% body fat reduction in 3 weeks and one 46-year-old client reversing his bio-age to 38.
Ready to Transform Your Business?
.svg)