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Notes on making AI pay.

Short essays on what to automate, what to measure and what to keep human. Written from engagements, not from the news.

A nutrition consultation running on a tablet beside a plated macro-balanced meal
LatestFirst Principles · 10 Sept 2026 · 6 min read

Designing a consultation workflow with Voiceflow, Make and Airtable

What one nutrition consultation build shows about connecting a conversational interface, calculations, operational automation and reviewable outputs.

Read the essay
10 Sept 2026
Judgment · 6 min read

Designing a concierge with retrieval, live lookup and fallback

Lessons from a boutique hotel concierge about defining agent paths, grounding recommendations and planning a dependable hand-off when a dependency fails.

A conversation narrowing many hotel options to three considered picks
10 Sept 2026
First Principles · 6 min read

From Outlook meeting to reviewable legal documentation

A documented legal workflow for turning meeting context and a recording into drafts a solicitor can review, approve and own.

A meeting recorded, drafted, reviewed and turned into documents
5 Sept 2026
First Principles · 5 min read

What to automate first: choosing the workflow that proves the case

How to pick the first workflow to hand to an AI agent: one with a counted cost, sharp edges, a human check and a number that moves within weeks.

one measurable task chosen ahead of an ambitious one
1 Sept 2026
Judgment · 6 min read

Adoption is the outcome: why the last mile decides whether AI pays

A working AI system returns nothing until people stop doing the job the old way. What adoption actually requires, and how to know when it has happened.

the second launch, an old way retired and a new one owned
20 Jun 2026
First Principles · 6 min read

The clarity problem: why understanding will always beat capability

Why understanding the problem matters more than raw AI capability, and how clarity drives results that last.

judgement, alignment and a clear hand-off
13 Jun 2026
Measurement · 5 min read

What is worth measuring

Choosing the metrics that actually matter when you bring AI into a business, and avoiding the ones that don't.

choosing one number among many
6 Jun 2026
Judgment · 7 min read

What should remain human

Where AI should take work off your plate, and where human judgement should stay firmly in the loop.

a boundary that moves as capability grows
Reading is the easy part

Pick the first workflow with us.